Most Common Interview Mistakes: Not Knowing Anything About the Company

[ Tip #16] Most Common Interview Mistakes: Not Knowing Anything About the Company
A lot of job seekers fail the “What do you know about this company?” job interview question. Failing this question is a very, very big interview fail. This interview question, designed to find out how much company research you have conducted. If you fail to have a good answer to this question, the interview is effectively over. They are not interested in you if you are not interested in them.

Researching the employer is a very smart thing to do for a number of reasons. The research will help you answer this question. Examine the employer's website: About Us, Mission, Products (or Services), People, etc. You need to have a basic understanding of the following things:
- What sort of company is this? Is it a large corporation, a start-up, a well-established mid-size company, etc.?
- What products or services does the company, provide, and who are their clients?
- What are the company’s goals, and what is their overall mission?
- How many offices do they have, and how many employees do they have?

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